6 minPublished: Sep 4, 2026
ArticleOffshore Recruitment

Offshore Talent Strategies Closing Australia's Skilled Trades Gap

Australian employers are turning offshore recruitment into a deliberate strategy, not a stopgap. With construction, manufacturing, and trades roles unfilled, businesses are building talent pipelines in the Philippines, India, and beyond, often testing build-operate-transfer models first. Find out more about a Brisbane manufacturer's offshore trades program, with lessons from scaling an India presence, why offshoring for the wrong reasons creates new problems, and what Australia's compliance rules mean for HR leaders.

Mark Coyle

Mark Coyle

CEO, APAC at Vertage

A skilled tradesperson looks up from machinery on a factory floor

Australian businesses are taking deliberate steps to close a skills gap that keeps widening. They're flying overseas to handpick workers, building operations in talent-rich markets, and rethinking what a workforce should look like from the ground up. For HR leaders, the question isn't whether to look at offshore recruitment or offshore staffing. It's whether their organization is ready to do it well, and whether it fits into a genuine global talent pipeline strategy rather than a one-off fix.

The urgency is real. Construction Skills Queensland's HORIZON 2032 report found that construction labor demand is expected to rise by approximately 17 percent by 2027–28, with an average workforce shortfall of up to 35,000 workers. While that figure is specific to construction, it reflects a pattern playing out across manufacturing, professional services, and the public sector too.

A hands-on approach to offshore recruitment and staffing

D'Neale Prosser, chief people officer at a Brisbane manufacturing business, oversees a workforce of approximately 1,800 employees across several manufacturing sites.

With a workforce that's predominantly blue-collar and aging out, Prosser knew the business needed to act now, not in three years. The answer was offshore staffing: targeted recruitment in the Philippines, focused on skilled trades that are hard to fill locally and unlikely to draw apprentices through traditional school-leaver campaigns.

Rather than relying on an agency briefing alone, Prosser flew to the Philippines to personally assess candidates, running a full day of skills and cultural-fit testing. The trip was meant to place around eight workers. It ended with offers to 12 workers, and a second trip brought 5 more.

"What we found exceeded our expectations," Prosser said, as reported by HRD Australia. "Rather than talking about it, we essentially just made it happen."

The workers, all under 40, were sponsored through Australia's visa system with support from an immigration lawyer. That sponsorship pathway also opens a route to permanent residency, something Prosser sees as a key retention driver.

"If they're doing something like this, which is fairly hard to wrap your head around, leaving homes and families to make a better life, they've got the commitment," Prosser said. "Likely we've got 15 to 20 years in them, if it works out."

Building an offshore staffing strategy, not just cutting costs

This shift in thinking is one Mark Coyle, then-CEO of Vertage, in Sydney, watched play out across the industry firsthand.

Coyle, whose company managed large-volume contingent and permanent workforce programs for enterprise customers globally, was building the company's presence in India at the time and watched the strategic rationale shift as he did it.

"Traditionally, India has been a cost-saving strategy for organizations," Coyle said, as reported by HRD Australia. "I think that's really shifted a lot now. It's actually about enhancing productivity, enhancing talent, being available to that massive market in India, which is growing so rapidly. It's a profit center rather than just a cost center."

Coyle noted that approximately one third of the world's skilled graduates come from India, with another third from China. Global employers who ignore that talent pool, he argued, are increasingly at a competitive disadvantage.

In Hyderabad, Coyle observed "two global capability centers opening per week" during a site visit.

"If you don't have access to a third of the world's talent as a global organization, how can you genuinely say you're global when you're missing the largest talent pool in the world?" he said.

The company's own India expansion followed a build-operate-transfer model: an outsourced partner in Ahmedabad tested the market first, before operations moved in-house in Hyderabad. Coyle visited the market quarterly to meet local leaders and assess conditions firsthand, though he described the strategy on the ground as firmly India-led.

"It's very important to go out there, look into people's eyes, and get that confidence," Coyle said, on why feet-on-the-ground credibility matters most in the setup phase.

Expert quote

It's actually about enhancing productivity and talent, not just cutting costs.
Headshot of Mark Coyle

Mark Coyle

CEO, APAC at Vertage

The risks of reactive offshoring

Not everyone shares that optimism without conditions. Karlie Cremin, CEO of leadership advisory firm DLPA in Australia, argues that the commercial appeal of offshoring often hides its real cost, as reported by HRD Australia.

"While offshoring may reduce short-term salary expenditure, organizations frequently encounter significant hidden costs in the form of communication barriers, cultural misalignment, reduced responsiveness, and extended learning curves," Cremin said.

"In many cases, businesses spend 10 to 12 months navigating these challenges before realizing the anticipated efficiencies haven't materialized, resulting in the costly process of re-onshoring roles and rebuilding internal capability."

Cremin's concern isn't with offshoring itself. It's with the reasoning behind it. When businesses pursue offshore models mainly to sidestep Australia's increasingly complex industrial relations environment, rather than as a genuine workforce strategy, the risks compound.

"Avoiding local workforce challenges does not remove leadership responsibility," she said. "It simply shifts the complexity elsewhere."

What contingent workforce compliance requires HR leaders to get right

Coyle frames this complexity as a compliance question that now sits at board level. Australia's Fair Work Legislation Amendment (Closing Loopholes) Acts 2023 and 2024 extend protections to contingent and labor-hire workers, and HR leaders can no longer treat non-permanent workforces as procurement's problem alone.

"Organizations are now pivoting to saying the compliance associated with workforce is much wider," Coyle said. "They're looking at systems and processes to support that, to administer that complexity, so they're not exposed."

He pointed to same job, same pay orders in the resources, aerospace, and mining sectors as evidence the legislation is being enforced in practice, a clear signal that workforce governance in Australia is no longer a back-office concern.

Looking ahead, Coyle believes governance will need to stretch further still, to cover an agentic AI workforce as it becomes a standard part of workforce strategy.

"What happens when agentic AI is a real influencer in the workforce? How is that governed? How is that taxed? How is that onboarded compliantly?" he said. "That's just another piece of your workforce strategy."

The starting point, Coyle said, is visibility: put the right systems in place, understand the risk profile of the workforce, then build the policies that control it.

Doing it properly: lessons from the field

With Queensland preparing for the 2032 Brisbane Olympic and Paralympic Games, construction and trades labor shortages are already a live concern for businesses operating in and around that sector.

"If you don't do something offshore, if it's available to you, the gap gets even wider," Prosser said, as reported by HRD Australia.

Cremin's caution and Coyle's strategic framing aren't in conflict. For HR leaders weighing offshore talent pipelines, the difference between a genuine workforce transformation and an expensive detour comes down to intent, preparation, and follow-through.

Frequently Asked Questions

Because the shortfall is already here and getting worse. Construction Skills Queensland's HORIZON 2032 report puts the construction workforce shortfall at up to 35,000 workers by 2027–28, and offshore recruitment gives employers a faster way to fill skilled trades roles that struggle to attract local apprentices.

Mark Coyle

Mark Coyle

CEO, APAC at Vertage

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About the author

With over 25 years of experience in workforce solutions, managed services, consulting, and digital sourcing, Mark Coyle holds regional responsibility for delivering digitally enabled, multi-disciplinary workforce and specialist recruitment solutions…